Sponsors are Individuals or organizations who provide financial support for the right to be associated with a project, event, or program. Sponsors usually receive higher logo placement and more brand exposure, or other benefits such as free or discounted event tickets or access to attendee data. Sponsors can also receive speaking opportunities to hold seminars or workshops at the event. Unlike Exhibitors, they usually do not have a booth (physical or virtual), although some organizations opt to be both a Sponsor and an Exhibitor.